Pandeymonium: Piyush Pandey on Advertising by Piyush Pandey
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Precio original
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Precio original
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- Author: Piyush Pandey
- Format: Paperback
- Language: English
- Genre: Non-fiction, Advertising, Memoir
- Publisher: Penguin Random House India
- Publication Date: 17 October 2016
- Pages: 264
- Dimensions: 5.5 x 8.26 inches
Description
Pandeymonium is the memoir of Piyush Pandey, a luminary in Indian advertising and the creative force behind iconic campaigns like Vodafone's ZooZoos and the "Mile Sur Mera Tumhara" anthem. In this engaging narrative, Pandey shares his journey from his early days in Jaipur and his stint as a Ranji Trophy cricketer to his ascent as the Executive Chairman and Creative Director of Ogilvy & Mather India. The book offers insights into his creative process, the stories behind memorable advertisements, and his philosophy on branding and consumer engagement. Written in a lucid and humorous style, Pandeymonium serves as both an inspiration and a practical guide for professionals and enthusiasts in the advertising industry.