Start Up Stand Up by Nandini Vaidyanathan

As a product or industry expert, Nandini Vaidyanathan presents Start Up, Stand Up as a formal and informative guide for entrepreneurs looking to grow their business. With 20 sutras, the book draws from the author's extensive experience and provides valuable insights on how to go from your first paying customer to building a vibrant user community and establishing your brand as a go-to. Based on real-life examples and spanning 300+ domains, it covers both good practices and missteps, offering a dynamic and informative perspective on the do's and don'ts of growing a company.