Brand Activism by Philip Kotler & Christian Sarkar

Philip Kotler, the S.C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, has authored over fifty books, including the widely recognized Marketing Management, now in its fifteenth edition. Brand Activism is the response to when businesses and their clients, as well as a company's employees and executives, do not align on values. This movement encompasses corporate efforts to advocate, hinder, or guide social, political, economic, and/or environmental change or stability in order to promote or impede progress in society. It is rooted in a deep concern for society's most pressing issues. Brand Activism: From Purpose to Action explores how forward-thinking companies are standing up for a better world.