Lilliput Land: How Small Is Driving India's Mega Consumption Story by Rama Bijapurkar
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- Author: Rama Bijapurkar
- Pages: 304
- Publisher: Penguin Business
- Language: English
- Publication Date: 7 March 2024
- Format: Hardcover
- Dimensions: 5.5 x 1.2 x 8.75 inches
- Weight: Approximately 14.4 ounces
- Genre: Business, Consumer Behavior, Economics
Description
Lilliput Land delves into the intricacies of India's consumer market, emphasizing how numerous small-scale consumers and suppliers collectively drive the nation's vast consumption economy. Rama Bijapurkar challenges conventional perceptions, highlighting the significance of understanding the diverse and nuanced behaviors of these "small" players. The book underscores the role of digital infrastructure in facilitating countless micro-transactions, reshaping the competitive landscape. Through a comprehensive analysis, Bijapurkar offers insights into the paradoxes and opportunities within India's market, advocating for strategies that resonate with its unique consumer dynamics.