Made in Future: A Story of Marketing, Media, and Content for Our Times by Prashant Kumar
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Precio original
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Precio original
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- Author: Prashant Kumar
- Pages: 272
- Publisher: Penguin Random House India
- Language: English
- Format: Hardcover
- Genre: Business, Marketing, Media
Description
Made in Future is a forward-thinking exploration of modern marketing, addressing the disconnect between traditional strategies and today's dynamic marketplace. Prashant Kumar, founder of Entropia and a recognized digital marketing thought leader, offers a comprehensive framework that integrates data, technology, creativity, and empathy to redefine marketing in the digital age.The book delves into how shifts in media, content, and consumer behavior necessitate a new approach to marketing. It challenges outdated practices and provides practical insights for building sustainable, future-ready brands. Through rich research and case studies, Kumar bridges the gap between old-school principles and new-age consumer dynamics, making it an essential read for marketers, entrepreneurs, and business leaders navigating the evolving landscape.