The Fortune At The Bottom Of The Pyramid by C.K. Prahlad
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The Fortune At The Bottom Of The Pyramid by C.K. Prahlad provides a blueprint for companies to fight poverty with profitability. Through case studies and insights from top CEOs, this book offers new strategies and tactics for building successful businesses in emerging markets. Learn about bottom of the pyramid trends in different industries and how to serve the world's poorest while making a profit.