Culture Eats Creativity for Lunch: The Ulkaway by Arvind Wable

In Culture Eats Creativity for Lunch, Arvind Wable, former Executive Director and CEO of FCB Ulka, delves into the crucial role that organizational culture plays in long-term success. As an industry expert and leader with over two decades of experience, Wable shares insights from his time at India’s top advertising agency and explains how the Ulka culture, or Ulkaway, was the driving force behind its sustained growth. This book explores the various aspects of Ulkaway and how it can be applied to any workplace, especially in the face of changing business dynamics and a growing trend towards remote work and virtual teams. With a professional and objective tone, Wable showcases the impact of culture on creativity, leadership, strategy, and overall success. Discover the power of Ulkaway and elevate your organization from good to great.