Creativity, Inc. by Ed Catmull

This book reveals the hidden story of Pixar's remarkable success and its founders, Ed Catmull, Steve Jobs, and George Lucas' reasons for it. Since its establishment in 1979 as part of Lucasfilm, Pixar has earned 27 Academy Awards and generated $8.3 billion in revenues through its fourteen feature films. In 2019, Ed Catmull, co-founder and former president of Pixar and Disney Animation, received the prestigious Turing Award for his groundbreaking work in computer-generated imagery. With a Ph.D. in computer science from the University of Utah, his contributions have been honored with five Academy Awards, including the Gordon E. Sawyer Award. In "Creativity Inc.", Catmull shares the principles and practices that have made Pixar a successful and admired company, providing a rare glimpse into the inner workings of the studio. This book is a valuable resource for managers who want to foster creativity in their organizations and for anyone seeking to understand the process of innovation and originality.