Predictably Irrational by Dan Ariely in Paperback

 

Predictably Irrational by Dan Ariely is a captivating exploration of the hidden forces that drive our decisions as human beings. Through insightful analysis of human reactions in various situations, this book uncovers the underlying reasons behind our decision-making processes. With a professional and objective tone, Ariely delves into the intriguing language of decision making, making this book a valuable addition to any reader's collection. Published by HarperCollins in 2010, this book examines the role of decision-making in our daily lives and offers valuable insights for achieving happiness and success. Ariely's use of real-life examples clearly demonstrates the irrationality of many of our decisions, from our attraction to words like "zero" and "free" to the truth about relativity. With 15 detailed chapters, this book is an essential resource for anyone seeking to understand the complexity of decision-making and improve their rationality.