The Risk-Driven: Business Model by Karan Girotra

The Risk-Driven Business Model by Karan Girotra explores the idea of risk in business, specifically how the choices we make in designing our business models can either increase or decrease two types of risk: information risk and incentive-alignment risk. Using a professional and objective tone, the book guides entrepreneurs and executives in dynamic industries through a business model audit to determine key decisions, decision makers, and the rationale behind those decisions. By understanding and altering key decisions within the framework of business models, we have the potential to create wealth, revolutionize industries, and shape a better world. This comprehensive guide incorporates insights from real-world companies like Zipcar, Blockbuster, Apple, Benetton, Kickstarter, and Walmart, making it an invaluable resource for all businesses looking to better manage risk and drive growth.