Tata log by Harish Bhat

As the brand custodian at Tata Sons, Harish Bhat has held various positions in the Tata Group for over three decades. This includes managing director of Tata Global Beverages and chief operating officer of Titan Company Ltd's watches and jewelry businesses. Bhat is a distinguished alumnus of BITS Pilani and Indian Institute of Management Ahmedabad (IIMA), where he received the IIMA gold medal for academic excellence and the British Chevening Scholarship for young managers. With an unwavering passion for marketing, he has been instrumental in creating many successful Tata brands. Bhat is a prolific writer, contributing to publications such as The Hindu Business Line and Mint. His first book, Tata Log, was published in 2012, followed by The Curious Marketer in 2017 and his first fictional work, An Extreme Love of Coffee in 2019. In 2019, he was selected as one of the top voices in India by LinkedIn. Bhat is also a dedicated food