TheUltimate Goal by Vikram Sood in hardcover

• Author : Vikram Sood
  
• SKU : BK0425065
  
• Language : English
  
• Binding : Hardcover
  
• Fulfillment by : Eachdaykart Global
  

Product Description

In his hardcover book The Ultimate Goal, Vikram Sood, renowned expert and former chief of India's external intelligence agency, the Research and Analysis Wing (R&AW), reveals the power and significance of 'the narrative' in shaping a country's strengths and standing, both domestically and globally. With intelligence agencies often playing a crucial role, mastering the art of constructing, sustaining, and controlling a narrative has become an essential tool of statecraft. Despite the potential for inaccuracy, a successful 'narrative' must be plausible and able to create a desired perception. Throughout the twentieth century, intelligence agencies utilized literature, history, drama, art, music, and cinema to shape narratives that supported their countries' agendas. In today's age, social media has emerged as a powerful tool in manipulating, countering, or disrupting narratives, thanks to its ability to spread fake news, disinformation, and incite responses.