Brands And The Brain by Arvind Sahay

In Brands And The Brain, Arvind Sahay, an expert in marketing and international business, explores the relationship between the human brain and brand management. By delving into brain-operating principles, Sahay enlightens readers on how the brain affects brand perception and how modern brands are created using this knowledge. From creating to sustaining and rejuvenating, the human brain plays an indispensable role in the success of brands, making this book a valuable resource for marketers and entrepreneurs alike.