When It Clicks: Field Notes From India's E-Commerce Revolution by Nandita Pandey

The e-commerce industry in India has witnessed significant growth in the twenty-first century, transforming the way transactions are conducted. This book provides an analysis of the early stages of India's e-commerce revolution, written by an industry expert who was a key player in setting up one of the country's most successful e-commerce platforms. Beginning with the government's first entry into this space, the book also looks at the current performance of private players such as MakeMyTrip and Yatra. With a clear and informative tone, When It Clicks is a must-read for anyone interested in India's e-commerce history and the valuable lessons it has to offer.