Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth by Navi Radjou, Jaideep Prabhu, and Simone Ahuja
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- Authors: Navi Radjou, Jaideep Prabhu, Simone Ahuja
- Pages: 288
- Publisher: Jossey-Bass
- Language: English
- Format: Hardcover
- Genre: Business, Innovation, Entrepreneurship
Description
Jugaad Innovation introduces a groundbreaking approach to innovation rooted in frugality and flexibility, inspired by the Hindi term "jugaad," meaning an improvised solution born from ingenuity. The authors argue that traditional, expensive R&D models are no longer sufficient in today's fast-paced, resource-constrained world. Instead, they advocate for a more adaptable and cost-effective method of innovation, drawing lessons from emerging markets like India, Brazil, and China.