Pitch Perfect: How to Create a Brand People Cannot Stop Talking About by Srimoyi Bhattacharya
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- Authors: Srimoyi Bhattacharya and Chinmayee Manjunath
- Pages: 324
- Publisher: Penguin Viking
- Language: English
- Format: Hardcover
- Dimensions: 21.6 x 13.5 x 2.01 cm
- Genre: Business, Branding, Public Relations
Description
Pitch Perfect is a comprehensive guide for entrepreneurs, brand strategists, and business owners aiming to craft compelling brand narratives. Drawing from over 25 years of global experience, Srimoyi Bhattacharya, founder of Peepul Consulting, collaborates with Chinmayee Manjunath to share insider secrets on effective brand communication. The book delves into establishing brand language, identifying target audiences, building creative associations, hosting memorable events, and managing crises. With contributions from industry leaders in luxury, fashion, beauty, and media, Pitch Perfect offers valuable insights into building a brand that resonates and remains memorable in today's competitive landscape.