The Learning Trap : How Byju’S Took Indian Edtech For A Ride by Pradip K. Saha
Save 33%
Original price
$15.00
Original price
$15.00
-
Original price
$15.00
Original price
$15.00
Current price
$10.00
$10.00
-
$10.00
Current price
$10.00
Delivery: –
5% OFF on all orders!
📢 SWIFT/Wire Transfer Above $500
Fully Reserve Bank of India (RBI) compliant. For payments over $500, select Manual SWIFT Transfer at checkout to pay directly to our bank as per the Export Act, 1999.
Purchase Inquiry or Payment Help: WhatsApp
- Author: Pradip K. Saha
- Publisher: Juggernaut Publication
- SKU: BK0485500
- Number Of Pages: 280
- Language: English
- Binding: Paperback
- Fulfillment by: Eachdaykart Global
Product Description
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.
Pradip K. Saha broke most of the news stories about Byju’s. In this book, he offers a meticulous analysis of the company and its charismatic founder, alongside the history, the successes and the missteps, based on his reportage and deep research. This is a mustread for anyone interested in edtech, and in the dizzying rise and fall of India’s most famous unicorn.