Saying No To Jugaad: The Making Of Bigbasket by Ms Subramanian
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"Saying No To Jugaad: The Making Of Bigbasket" is a must-read for anyone interested in India's start-up ecosystem. This insightful book covers the evolution of e-commerce in the country, debunking myths and showcasing the power of solving real problems. Learn about the unique stages of start-up growth and the courage required to succeed in a constantly changing industry.