Marketing & Advertising Books

The Risk-Driven Business Model by Karan Girotra explores the idea of risk in business, specifically how the choices we make in designing our busine...

In the original version of this notable guide, business expert Fred Reichheld unveiled the question most vital to your company's future: "Would you...

Three renowned experts reveal a rising trend in corporate leadership and offer a roadmap for boards to successfully implement the change. Key Highl...

Do you find that your organization handles complexity by making things more intricate? You're certainly not alone. Business complexity has increase...

What sets apart effective leaders? Outstanding leaders embody enthusiasm. They lead with authenticity: from their hearts, strategically and with a ...

A New York Times Bestseller, The Alliance introduces a realistic loyalty pact between employers and employees. In today's constantly changing busin...

Fashion & Advertising - The World's Top Photographers Workshops is a dynamic series featuring prominent professional photographers in a roundta...

Looking for someone who will support and guide you to the top? Instead of a mentor, you may need a sponsor - a senior-level champion who will champ...

The book Analytics at Work, written by Thomas H. Davenport, Jeanne G. Harris, and Robert Morison, delves into the necessity of analytics in making ...

Executives understand the value of human capital, yet many organizations continue to use outdated talent practices that are not suitable for today'...

As a professional and leader, it can be challenging to balance your current responsibilities while striving for greater impact. However, Herminia I...

Discover Financial Intelligence: A must-read for nonfinancial managers, this book has been dubbed one of the best and clearest guides to understand...

Leading Digital presents a bold argument that the upcoming phase of digital technology adoption, fueled by the combination of mobility, analytics, ...

Millions of readers worldwide have embraced John Kotter's change management and leadership ideas. From the dot-com bubble to recession, we've learn...

India's 2014 general elections resulted in a new government led by a business-friendly prime minister, Narendra Kumar Modi, of the Bharatiya Janata...

As CEO of HCL Technologies, Vineet Nayar defied conventional wisdom and revolutionized the company by prioritizing employees over customers. In thi...

Discover the unconventional CEOs and their radically rational blueprint for success in "The Outsiders" by William N. Thorndike: a must-read book fo...

In the current economy, it's essential to continuously acquire new knowledge or risk falling behind. Technological advancements have made jobs more...

Digital transformation is not solely reliant on technology but rather on embracing change. In today's rapidly evolving digital economy, success can...

Discover valuable insights from over 100 diverse experts to guide you through life's challenges and opportunities. In Tribe Of Mentors, bestselling...

Jim Collins, bestselling author of "Good to Great," has done it again. In his latest book, Great By Choice, he tackles the question: why do some co...

Learn how to create effective marketing strategies that will make your business stand out with "Get Different: Marketing That Can't Be Ignored!" by...

Steven Silbiger, a seasoned professional in marketing and a graduate from the Darden Graduate School of Business at the University of Virginia, off...

The highly acclaimed marketing expert, Philip Kotler, has created a comprehensive and informative guide on all aspects of marketing in his book KOT...

This book reveals the hidden story of Pixar's remarkable success and its founders, Ed Catmull, Steve Jobs, and George Lucas' reasons for it. Since ...

Gain invaluable leadership skills for healthcare professionals with this curated collection of Harvard Business Review articles. Featuring insights...

Paranjoy Guha Thakurta and Shinzani Jain bring together their extensive expertise in journalism and law, respectively, to discuss the pressing issu...

Business Sutra: A Very Indian Approach To Management is a groundbreaking, nuanced perspective on management, business, and leadership in a rapidly ...

For a more effective approach to managing culturally diverse employees, turn to Hbr's 10 Must Reads On Managing Across Cultures by Harvard Business...

This book provides 10 critical articles from Harvard Business Review that will guide you in creating the optimal conditions for sales success. Gain...

The Internet's vast potential has yet to be fully realized. Despite this, many consumers find themselves stuck in a rut, browsing the same old site...

This is the unparalleled guide to achieving success. According to Napoleon Hill, author of Think and Grow Rich, anything you can imagine and believ...

This guide provides essential techniques for effectively navigating negotiations, whether they involve deal brokering, dispute mediation, or contra...

Piyush Pandey is the Global Creative chairman and executive chairman of Ogilvy India, and has received numerous awards recognizing his achievements...

Learn the art of crafting compelling brand narratives with Creating Signature Stories by David Aaker. Benefit from expert insights and proven techn...

Discover the secrets of business success with The Z Factor by Subhash Chandra. This comprehensive guide explores the essential elements of building...

Yashwant Sinha, a respected and experienced former finance minister, offers a critical analysis of the Modi government's economic and development p...

Learn about one of the most revered figures in the world with The Snowball by Alice Schroeder. This captivating biography delves into the financial...

Coaching and Mentoring: An Essential Guide for Managers As an effective manager, you understand the impact of timely coaching on your team's perfor...

Are you in search of an alternative path to a traditional career at a large firm? Is starting your own startup too risky for you? A third option ex...

This guide helps leaders and managers coach employees by providing concise, practical tips from leading experts. It offers guidance on giving effec...

Many companies boast about their employees being their greatest asset, but research shows that most people do not actually utilize their strengths ...

As a leader, it's within your control to enhance teamwork and drive results. Written by industry expert Mary Shapiro, the HBR Guide to Leading Team...

Are you facing difficulties with an employee? Unsure of how to guide your top performer to the next stage? Do you dread yearly performance evaluati...

Create the connections necessary for success and faster advancement. Networking should not cease once a job is acquired. Developing a high-quality,...

Discover strategies for effectively managing conflict at work, from assessing the situation and handling emotions to building productive relationsh...

Craft a compelling business case to bring your idea to fruition. As a knowledgeable industry expert, you recognize the potential for increased reve...

During the 2008 financial crisis, Citi was often portrayed as a victim of larger uncontrollable events, including a widespread panic, economic disr...