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Blue Ocean Strategy, Expanded Edition: How To Create Uncontested Market Space And Make The Competition Irrelevant by Kim W. Chan

Blue Ocean Strategy, Expanded Edition: How To Create Uncontested Market Space And Make The Competition Irrelevant by Kim W. Chan

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Discover the global bestseller that has revolutionized strategic thinking and sold over 4 million copies in 46 languages. Named a top leadership book by Fast Company, Blue Ocean Strategy challenges conventional notions of success and offers a proven approach for creating uncontested market space and making competition irrelevant.

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