The Internet Trap by Ashesh Mukherjee

The Internet has vastly transformed our daily lives, whether it be checking emails, social media, holiday planning, video watching, or shopping for deals. However, the hidden costs of constantly being online are often overlooked. In The Internet Trap, Ashesh Mukherjee draws on consumer psychology research to uncover the drawbacks of living in a digital world, including an excess of temptations, information overload, excessive personalization, social comparisons, and a lack of privacy. This book uses real-life examples to illustrate these costs and offers practical solutions to minimize them. In doing so, it highlights the importance of making decisions thoughtfully, creating barriers to temptation, and maintaining a rational mindset when using the Internet. The Internet Trap is a thought-provoking read that sheds light on the negative aspects of our online habits and equips readers with the tools to become savvy users of the Internet.