Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning , and Lasting Fulfillment in Your Life and Work by Keiningham Aksoy

Why Loyalty Matters is a groundbreaking book that explores how our loyalties, big and small, influence our happiness and shape our world. Drawing on scientific research and insights from fields such as philosophy, sociology, psychology, economics, and management, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy present a compelling case for the importance of loyalty in both our personal and professional lives. They reveal how loyalty can combat the sense of emptiness and disconnection that plagues society today, and provide a guide for understanding, unlocking, and sustaining the power of loyalty. This book is a must-read for anyone seeking to understand the role of loyalty in our lives and the key to lasting fulfillment. Written in an accessible and informative style, it offers valuable insights and evidence to support the vital role of loyalty in our society.