Do Better With Less: Frugal Innovation for Sustainable Growth by Navi Radjou and Jaideep Prabhu
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- Authors: Navi Radjou and Jaideep Prabhu
- Pages: 400
- Publisher: India Portfolio (Penguin Random House India)
- Language: English
- Format: Hardcover
- Genre: Business, Innovation, Sustainability
Description
Do Better With Less explores how India can harness three megatrends—the sharing economy, the maker movement, and the circular economy—along with disruptive technologies like AI and 3D printing to drive inclusive and sustainable growth. The authors present six principles of frugal innovation, supported by over fifty case studies, demonstrating how businesses can create high-quality solutions in sectors like education, healthcare, and energy while minimizing resource use.