The 22 Immutable Laws Of Branding by Al Ries & Laura Ries

Learn how to establish your product or service as a formidable brand in today's highly competitive market with the definitive guide on branding by Al Ries and Laura Ries. This expert text breaks down complex theories and principles into twenty-two easily digestible vignettes, including The Law of Contraction, The Law of the Word, and The Law of Fellowship. Discover how to narrow your brand's focus to make it stronger, and how to claim a word in the minds of consumers. Gain insight from top brands like Coca-Cola, Xerox, and Starbucks and become a branding expert yourself.