The Digital Seeker by Raj K. De Datta
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The Internet's vast potential has yet to be fully realized. Despite this, many consumers find themselves stuck in a rut, browsing the same old sites and bestseller lists. It becomes clear that businesses that fail to provide an exceptional digital experience are not only missing out on potential customers, but also a chance to grow. Raj K. De Datta, co-founder of a company that empowers digital commerce for some of the world's largest brands, offers a practical guide for companies looking to enhance their digital experiences. In his book, he argues that successful digital experiences are more than just marketplaces - they are built on agile, personalized, and scalable platforms, and are developed by product-focused digital teams instead of traditional organizations. The Digital Seeker distills valuable insights from the stories of innovative businesses in various industries, from fashion to healthcare to the public sector. It also provides important insights into the impact of the COVID-19 pandemic on our digital lives and the lasting effects it will have on digital experiences in