Leading Digital: Turning Technology Into Business Transformation by Harvard Business Review
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Leading Digital presents a bold argument that the upcoming phase of digital technology adoption, fueled by the combination of mobility, analytics, social media, cloud computing, and embedded devices, will make all previous developments seem like a mere prelude. Authored by three respected experts in corporate digital transformation, this informative book highlights the need for change in the digital landscape, with a staggering 94% of the business economy yet to transform. Through comprehensive case studies, including companies like Nike and Burberry, and based on a study of over 400 mainstream firms worldwide, Leading Digital showcases how businesses can revolutionize themselves through strategic digital investments and effective leadership. This practical guide also includes a "Playbook for Digital Transformation" for companies looking to take action.