Marketing by Brian Tracy
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The Brian Tracy Success Library is a comprehensive, concise and convenient series of 14 small but powerful hardcover books. These books combine Tracy's well-known practical wisdom with real-life examples and practical tools, tactics and strategies for mastering essential business skills. Suitable for managers, professionals, employees, and anyone looking for a quick, reliable, and effective overview of key aspects of business, this series is an invaluable resource for success. One of the most crucial factors in the success or failure of your business is your marketing efforts. By understanding your customers' wants, needs, and budget, and providing them with what they desire, you can achieve exceptional results. In this must-have guide, Brian Tracy shares 21 powerful ideas for improving your strategic marketing results right away. With this book, you will learn how to: • Expand your customer base • Stand out from your competitors • Answer three critical questions about your products or services • Use market research and focus groups to make better decisions • Appeal to buyers' emotional needs