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Blue Ocean Shift by Renee Mauborgne & W. Chan Kim

Blue Ocean Shift by Renee Mauborgne & W. Chan Kim

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Discover a systematic plan from business experts Kim and Mauborgne, guiding you to tap into new growth opportunities. From startups to Fortune 500 companies, learn how to create new markets with the principles of Blue Ocean Shift. A practical and useful read that will transform your business mindset.

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