Start-Up Marketing Strategies by Sabyasachi Dasgupta
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Gain a comprehensive understanding of marketing challenges faced by Indian start-ups with this insightful book. Through eleven case studies featuring successful entrepreneurs in various industries such as health tech, fintech, media and entertainment, and FMCG, this book delves into practical solutions for resolving dilemmas related to product, price, place, and promotion. The innovative approaches taken by start-up founders and CEOs are highlighted, making this book a valuable resource for both new and experienced entrepreneurs, as well as marketing scholars and practitioners. Written by industry experts with decades of experience, this book is a must-read for anyone interested in understanding and overcoming the unique marketing obstacles faced by start-up companies in India.