Quantum Marketing by Raja Rajamannar
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As the Chief Marketing Officer of Mastercard, Raja Rajamannar offers breakthrough strategies for navigating the constantly changing landscape of modern business. With the evolution of technology, marketing has gone through four significant stages, but the fifth paradigm will be a complete revolution. Rajamannar, a leader in the world of marketing, emphasizes the importance of reimagining traditional marketing methods and staying ahead of the curve in a rapidly evolving industry. Through insights from top marketers across various industries, readers will gain a clear understanding of the evolution of marketing and how to stay relevant and successful in the future. Quantum Marketing is a must-read for all business professionals seeking to stay ahead in today's ever-changing world.