Hbr's 10 Must Reads On Sales by Harvard Business Review

This book provides 10 critical articles from Harvard Business Review that will guide you in creating the optimal conditions for sales success. Gain crucial insights on understanding your customer's buying center, integrating sales and marketing operations, assessing your business cycle's impact on your sales force, transitioning away from solution sales, leveraging micromarkets, and implementing tiebreaker and consensus selling techniques. Discover the expert perspective on motivating your sales force for maximum results.