Penguin 35 Collectors Edition: Tatalog by Harish Bhat

Experience the captivating and inspiring stories behind the success of TATA companies over the past thirty-four years, as told by Harish Bhat, the brand custodian at Tata Sons. Learn about the innovative strategies and unwavering determination that have elevated TATA to new heights in industries ranging from steel and supercomputers to beverages and automobiles. Discover the untold tales of triumph, such as the creation of the first wholly Indian car, the Tata Indica, in the face of widespread doubt, and the transformation of the Indian jewelry industry by Tanishq. Rejoice in the principles and values that define the TATA brand and have been exemplified through companies like Tata Finance, despite facing multiple challenges. Join us on this journey with Tatalog, authored by Bhat himself and published in 2012, followed by his books The Curious Marketer and An Extreme Love of Coffee, and recognized by LinkedIn as one of their top voices in India in 2019. Learn from an expert