What's Your Digital Business Model?: Six Questions To Help You Build The Next-Generation Enterprise by Peter Weill & Stephanie L. Woerner
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Digital transformation is not solely reliant on technology but rather on embracing change. In today's rapidly evolving digital economy, success cannot be achieved simply by adjusting past management practices. Despite acknowledging the potential threat and opportunity of digital, many leaders and managers lack a common language and effective framework to evaluate and respond. This concise and pragmatic book, authored by digital research experts Peter Weill and Stephanie Woerner from MIT, offers a powerful and uncomplicated framework that has been tested globally with numerous senior management teams. Drawing on years of study at the MIT Center for Information Systems Research (CISR), the authors propose that digitization is shifting business models along two dimensions: from traditional value chains to innovative digital ecosystems, and from a vague understanding of customer needs to a clearer one. By considering these dimensions together, four distinct business models emerge, each with its unique capabilities. The book then presents six essential questions, in separate chapters, to aid leaders and executives in clarifying their current position in the increasingly digital business landscape and