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TRUST WORKS! by Ken Blanchard

TRUST WORKS! by Ken Blanchard

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The book starts with an allegory, depicting the struggles of a dog and a cat who have trust issues. Their constant fighting and sabotaging not only affects them, but also their human owners. It becomes apparent that unless these conflicts are resolved, the entire household could lose its stability. With the advice of a wise parrot, the animals learn the ABCDs of trust, becoming aware of their actions that have been damaging their relationships. As a result, their behaviors change for the better, reaching further than just their own relationship. Using this fable as a guide, Blanchard delves into his ABCD trust model and its relevance in addressing issues such as low morale, miscommunication, and ineffective leadership, among others. Trust is a timeless concept, but in today's world where there is a growing lack of trust in institutions and corporations, people need to learn trust-building skills and a common language to improve relationships and promote cooperation. Trust Works! is the first book to provide this language and promote

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