Lean Marketing by Allan Dib
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Take your marketing to the next level with Lean Marketing by Allan Dib, the follow-up to the international bestseller The 1-Page Marketing Plan. Discover proven strategies to grow your business, simplify your marketing plan, and achieve big results with less effort. Learn how the Lean movement transformed Japanese manufacturing and how it's now transforming marketing. With tools and tactics that increase efficiency and cut through the noise, you can make your marketing a valuable part of your value proposition. Say goodbye to random acts of marketing and hello to structured, systematic success.