Tilt: Shifting Your Strategy From Products To Customers by Niraj Dawar
Tilt: Shifting Your Strategy From Products To Customers by Niraj Dawar
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Gain a competitive advantage by shifting your strategy to focus on your customers, not just your products. In "Tilt," Niraj Dawar expertly explains why successfully understanding and serving your customers is the key to sustained success in the modern business landscape, where traditional sources of competitive advantage are being rapidly equalized.
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